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The first phase commenced on 13 January and concluded on 10
March 2001. It received the support of 151 local primary schools
and the participation of 100,000 students and also their families.
Students were given two well-designed environmental bags,
one for themselves and the other for their parents. In these
two months, they were given receipts marked 'HKJC Green Child'
every time they used no or fewer plastic bag upon shopping
at the three retail partners of the Campaign: China Resources,
Wellcome and ParkNshop. After returning these receipts to
school, they would then be eligible to take part in the second
phase of the Campaign. At the end of the first phase exercise,
100,000 participating students saved over one million plastic
bags.
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