Notice relating to the Personal Data (Privacy) Ordinance
Collection of Personal Data
“Personal data” refers to any data which directly or indirectly identifies you as an individual, or is capable of doing so. We collect and use personal data that we believe is necessary to conduct our business with you. The types of personal data we collect may include, but is not limited to:
Supply of personal data to the Sports Ground is non-obligatory, but failure to do so may result in the Sports Ground being unable to process your application(s) or to provide facilities and services to you.
Use of Personal Data
Your personal data may be used for the following purposes:
We may from time to time also use aggregate non-identifying information about our customers to better design and improve our facilities and services that we offer. This information will not identify any individual in particular.
The Sports Ground intends to use your personal data for direct marketing carried out by the Sports Ground, the Club or a Club Entity (or by an agent on behalf of the Sports Ground, the Club or a Club Entity). The intended kinds of personal data to be used and the intended classes of marketing subjects are specified below. However, we may not so use or provide your personal data unless we have received your consent.
For the above direct marketing use, the Sports Ground intends to:
You can always opt-out free-of-charge by contacting The Hong Kong Jockey Club’s Data Privacy Compliance Officer if you no longer wish any of your personal data to be used in any of the described direct marketing purposes
Disclosure of Personal Data
Personal data supplied to the Sports Ground will be kept confidential. However, we may disclose such data to or such data may become accessible or known to employees, agents, service providers and consultants of the Sports Ground who provide services to assist in fulfilling the purposes for which it was collected. Your personal data may also be provided to other Club Entities for fulfilling the purposes for which it was collected (subject to any consent requirement relating to “Direct Marketing” above). Other disclosure of your personal data will only be undertaken after we have obtained your prescribed consent, or as may be required by law.
Links to Third Party Websites
By using the Club's website ("Website") and mobile apps, you agree that the Club can store and access cookies, IP addresses and use other methods in order to collect website usage data and improve your on-line experience.
Cookies are small files that are placed on your computer by websites that you visit or certain emails you open. They are widely used in order to make websites function properly, as well as to provide business and marketing information to the website owners.
Unless there is a specific legal requirement for us to keep the data, we will take all reasonably practicable steps to erase your personal data that is no longer required for the purposes for which the data was originally collected.
Commitment to Data Security
The Sports Ground is committed to protecting the security of your personal information. We use a variety of physical, technological and organisational measures to help protect your personal data from unauthorised or accidental access, processing, erasure or other use.
Access to and Correction of Personal Data
You are entitled to request access to personal data held by the Sports Ground about you and to correct such data. In accordance with the terms of the Ordinance, we may charge a reasonable fee for the processing of such data access requests.
You may direct your request in writing to:
Data Privacy Compliance Officer of the Hong Kong Jockey Club
Jockey Club Headquarters
1 Sports Road
Happy Valley, Hong Kong