The Sha Tin Racecourse Sports Ground (“the Sports Ground”), operated by The Hong Kong Jockey Club, is committed to ensuring the privacy and security of the Personal Data (as defined below) it holds. The Sports Ground aims to meet this commitment by implementing the principles and requirements of the Personal Data (Privacy) Ordinance (“the Ordinance”) of the Hong Kong Special Administrative Region of the People’s Republic of China ("Hong Kong"). This Privacy Policy Statement is intended to explain the Sports Ground’s privacy practices.
For the purpose of this Privacy Policy Statement, The Hong Kong Jockey Club, its subsidiaries or entities shall together be referred to as “the Club” and each “a Club Entity”. You may obtain details of subsidiaries or entities which the Club or the Sports Ground is related to from the annual report of the Club.
Collection of Personal Data
“Personal Data” refers to any data which may directly or indirectly identify you or other person(s) as an individual, or is capable of doing so. The Sports Ground collects and uses Personal Data that it believes is necessary to conduct its business with you. The types of Personal Data the Sports Ground collects may include, but not limited to, the following:
Supply of Personal Data to the Sports Ground is non-obligatory, but failure to do so may result in the Sports Ground being unable to process your application(s) or to provide facilities and services to you.
Occasionally, you may need to provide Personal Data about other individuals to the Sports Ground. In that event, to comply with the Ordinance and any other applicable laws, regulations and requirements, you are required to have first obtained the authorisation of such individuals before using, disclosing and transferring their Personal Data, including giving consent on their behalf to the Sports Ground's possible use, disclosure and transfer of their Personal Data. You agree to, upon the Sports Ground’s request, provide any supporting documents which may be necessary to prove such authorisation. You also agree to procure and ensure that they have made access to this Privacy Policy Statement and advise them that the Sports Ground can be contacted for further information.
Use of Personal Data
Your Personal Data may be used for the following purposes, including but not limited to:
The Sports Ground may also use from time to time aggregate non-identifying information about its customers to better design and improve its facilities and services that it offers. This information will not identify any individual in particular.
Direct Marketing
Subject to the Sports Ground having obtained the relevant consent from you, the Sports Ground may use your Personal Data for direct marketing carried out by the Sports Ground, the Club or a Club Entity for marketing and promotion of the following classes of facilities, services, support, and related events and activities offered or arranged by the Sports Ground, the Club or a Club Entity or their respective business partners:
For such purposes, your Personal Data held by the Sports Ground or a Club Entity may be provided to other Club Entities and/or their respective business partners for use for direct marketing subject to your consent. The Sports Ground or a Club Entity or their respective business partners may also conduct such direct marketing via or jointly with third party services providers including social media platforms, which may involve sharing your Personal Data the Sports Ground or a Club Entity or their respective business partners hold about you with them.
You can always opt-out free-of-charge by following the opt-out instructions contained in the relevant communications or contacting The Hong Kong Jockey Club’s Data Privacy Compliance Officer if you no longer wish any of your personal data to be used in and/or be transferred for any of the described direct marketing purposes.
Please note that if you choose to opt-out of direct marketing, the Sports Ground may still send you communications which are of administrative nature.
The Sports Ground may create indirect group profiling by way of analysing your preference characteristics manifested in the information the Sports Ground has about you (e.g. your preferences).
Disclosure of Personal Data
Personal Data supplied to the Sports Ground will be kept confidential. However, the Sports Ground may disclose such data to or such data may become accessible or known to the following parties:
The Sports Ground may also disclose your Personal Data to third parties: (i) when required by law, by court order or in response to a search warrant or other legally valid inquiry; (ii) pursuant to the Sports Ground's good faith belief that disclosure is required by law or otherwise necessary to the establishment of legal claims or defences, to obtain legal advice, to exercise and defend the Sports Ground's legal rights or to protect the life, body or property of any individual; or (iii) for enforcement of the Sports Ground’s rules or prevent unauthorised access to Sports Ground premises. This also applies when the Sports Ground has reason to believe that disclosing the Personal Data is necessary to identify, contact or bring legal action against someone who may be causing interference with the Sports Ground's rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by activities causing such interference.
Links to Third Party Websites
The Sports Ground's Web Pages may contain links to other sites and pages which are operated by third parties. You understand and acknowledge that the Sports Ground has no control over and does not endorse the content of the linked websites or the way in which the operators of those websites deal with your Personal Data. You should review the privacy policy for those third party websites to understand the ways in which your Personal Data may be used by those third parties.
Use of Cookies
By using any of the Web Pages, you agree that the Sports Ground can store and access cookies, IP addresses, domain names, URLs and use other methods in order to collect your usage data on the Web Pages and improve your on-line experience.
Cookies are small files that are placed on your computer, mobile phones and other devices by websites or mobile applications that you visit/use or certain emails you open. They are widely used in order to make functions on the websites, mobile applications and/or emails properly, as well as to provide business and marketing information to the owners of the websites, mobile applications and/or emails.
The Sports Ground uses cookies on its Web Pages to track visitor preferences. These cookies allow the Web Pages to remember information that changes the way the Web Pages behave or look, such as your preferred language. These cookies can also assist you in changing text size, font and other parts of the Web Pages that you can personalise. You may refuse to accept cookies by altering the settings on your internet browser, mobile phone or device but it should be noted that if you choose not to permit cookies, some areas of the Web Pages may not function properly.
Data Retention
All Personal Data that has been collected from you will only be stored for a duration that is reasonably necessary to fulfil the purposes for which it was collected as outlined under this Privacy Policy Statement. In some circumstances, the Sports Ground may retain your Personal Data for longer periods of time, for instance, where the Sports Ground is required to do so to meet legal, statutory, regulatory, tax or accounting requirements.
Commitment to Data Security
The Sports Ground is committed to protecting the security of your Personal Data. It uses a variety of physical, technological and organisational measures to help protect your Personal Data from unauthorised or accidental access, processing, erasure or other use.
The transmission of information via the Internet or mobile network is not completely secure. The security measures described above do not preclude the Sports Ground from the possibility of fraud, cyber-attacks, such as hacking, spyware and viruses, and the Sports Ground does not warrant that its servers or network will be immune from such attacks.
Although the Sports Ground will implement security measures to protect your data, the Sports Ground cannot guarantee the security of the data transmitted via Internet or mobile network. You agree that the Sports Ground shall not be liable for any loss or damage arising from risks relating to any transmission.
Changes to this Privacy Policy Statement
The Sports Ground may update this Privacy Policy Statement from time to time which will be posted on its website at www.hkjc.com so as to inform you what information the Sports Ground gathers, how it might use that information and whether it discloses such information to anyone. You are also advised to check the latest Privacy Policy Statement posted on the Sports Ground’s website at www.hkjc.com on a regular basis. Where there are significant changes, the Sports Ground will notify you and obtain your acceptance and/or consents (as necessary or applicable). If you do not agree with this Privacy Policy Statement (as revised), please do not use or cease to use the facilities or services of the Sports Ground and do not give the Sports Ground any of your information. By continuing to use the facilities or services of the Sports Ground after the changes come into effect, you agree to the revised Privacy Policy Statement.
Access to and Correction of Personal Data
You are entitled to request access to Personal Data held by the Sports Ground about you and to correct such data. In accordance with the terms of the Ordinance, the Sports Ground may charge a reasonable fee for the processing of such data access requests.
You may direct your request in writing to:
Data Privacy Compliance Officer of The Hong Kong Jockey Club
Jockey Club Headquarters
1 Sports Road
Happy Valley, Hong Kong
Interpretation
This notice is written in English language and may be translated into Chinese and other languages. In the event of any inconsistency between the English version and the translated version of this notice, the English version shall prevail.